Ebook SEO Fitness Workbook: The Seven Steps to Search Engine Optimization Success on Google (2019 Updated Edition)
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SEO Fitness Workbook: The Seven Steps to Search Engine Optimization Success on Google (2019 Updated Edition)
Ebook SEO Fitness Workbook: The Seven Steps to Search Engine Optimization Success on Google (2019 Updated Edition)
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About the Author
Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as SEO (Search Engine Optimization) and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he’s not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.
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Product details
Series: 2019 Updated Edition (Book 2019)
Paperback: 350 pages
Publisher: CreateSpace Independent Publishing Platform; Workbook edition (November 20, 2016)
Language: English
ISBN-10: 1540537692
ISBN-13: 978-1540537690
Product Dimensions:
8.5 x 0.8 x 11 inches
Shipping Weight: 1.5 pounds
Average Customer Review:
4.8 out of 5 stars
618 customer reviews
Amazon Best Sellers Rank:
#420,184 in Books (See Top 100 in Books)
The theory behind the book is good and, honestly, Mr. McDonald does a much better SELLING the book than actually following through. He relies heavily on using Google Adwords however his references to aspects of Adwords do not match the Google Adwords Dashboard thus making entire sections of the book unusable. In addition, he references various worksheets and documents you are to use in conjunction with the book. You are supposed to be able to access these via going to his website and entering a code contained in the book. I went through the process a couple times and surprise, surprise! No documents! Just links to additional paid training, consulting, etc! Yet these documents (worksheets) are apparently an important aspect of the SEO process he lays out. So, the book is really a lead-in to purchase other products the author is selling. I gave it two stars rather than one because there are a few tidbits of info in the book which can be taken independently. The guy does seem to know what he's talking about. It's just too bad he didn't deliver on the book rather than use it as a "sales brochure" for his other products.
I ordered SEO Fitness Workbook 3 days ago.I also purchased the digital version which I got immediately. On the day I finished the digital version, the hard copy arrived. This book was written very well for people like me, a neophyte. Jason obviously understands the perplexing concepts of SEO and he breaks it down to the level of a 6th grader. I have many books on the subject and most of them left me with more questions that had no answers. Aside from a well written book, Dr. McDonald makes himself available to answer questions. I emailed him a question late at night and got my answer (clearly explained) within an hour! I thought to myself,"was he waiting for me to ask a question?" Look! If you are searching for the bible of SEO, Here It Is
First things first -- I've read a LOT on SEO. Dr. McDonald's in't the first, but it may be the last -- well, until he updates in next year and publishes a fresh new version for us. Some advice: 1) read the reviews; 2) don't judge the book by it's cover (I come from a design background, so I look at things from that perspective); 3) read the book; 4) do what he says; 5) enjoy the results. Dr. McDonald does a couple things very well, with the most obvious one being -- he puts together useful, actionable information on SEO in a concise and straight forward package. He addresses reality, myths, and all other manner of important details you can take to the bank -- literally, if you do what you're told. Because as he puts it, SEO leads to ranking, ranking leads to leads, and leads lead to sales. Okay, he was way more articulate than I am, but you get the point. Enjoy.
I'm in a business where digital marketing is key to my success, but SEO has been hanging over me like a black cloud. How do you use keywords effectively? What are tags? What helps a site rank high on Google, what hurts it?The list of questions goes on and on, but this book answers ALL of those. Not only that, but Jason McDonald does a great job of presenting it the way a that makes everything achievable instead of intimidating. The book comes with opportunities to acquire additional tools, and Jason has a library of videos that accompany what it taught in the book.I'm no longer intimidated by SEO - now I'm looking forward to doing more it!
I don't own a small business but I am a freelance writer, which means that I'm often doing writing work for websites that do care about SEO and I realized it was something I really needed to get a better understanding of.This book uses a very approachable, easy to understand tone that keeps things simple (and occasionally humorous. Always nice to grin while trying to learn something!). It's just written in an extremely conversational style that I like. It also explains everything very thoroughly and goes into details when explaining concepts.It is focused on small business owners and for the most part assumes and talks about you as if you are one. So for me, that did feel a little alienating, but it still had all the information that I needed and wanted.I liked the to-do lists and assignments scattered throughout the book as its good practice for implementing the things you’ve just read, and for me, helped me to remember better what I was learning.Probably not an issue in the print edition, but a lot of the images don't show up great in the Kindle addition and could use with being bigger.
SEO Fitness Workbook: 2017 Edition: The Seven Steps to Search Engine Optimization Success on GoogleEverything from A-Z is covered in this 2017 SEO Fitness Workbook to benefit your website. It is a workbook because there are work sheets in the book "TO DO." The work sheets give you a more hands on approach for learning SEO for your website.This is what I like about the 2017 SEO Fitness Workbook is the work sheets. You get down to the nitty gritty of SEO and really think about what your website and what you are doing with your business. You are getting an education in SEO with this workbook.In the process of learning more about SEO, keywords, and links you will glean suggestions for your business that you may not have thought about had you not picked up the 2017 SEO Fitness Workbook to use. There are links in the workbook to use for watching videos in each chapter to understand better the process being explained.The 2017 SEO Fitness Workbool covers Social Media. We all can use more understanding about Social Media! There is a separate book for Social Media that simply goes hand in hand with the SEO Fitness Workbook entitled "Social Media: 2017 Marketing Tools for Facebook, Twitter, LinkedIn, YouTube, Instagram & Beyond" to help with social media.If you have a blog, you will enjoy the chapters on blogging and keywords to help you with the content of your blog. The 2017 SEO Fitness Workbook is a must have if you are serious about your online business for content, traffic and more! I highly recommend this SEO Fitness Workbook to everyone who has an online business!
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