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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth, by W. Chan Kim Renée Mauborgne
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Review
Named a Best Book of 2017 by AmazonWinner of The Best Leadership and Strategy Book of 2017 by 800-CEOREAD"Kim and Mauborgne have followed one blockbuster book with another. BLUE OCEAN SHIFT takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether. You needn't be an entrepreneur or techie to take advantage of these insights. You just have to be willing to challenge the assumptions of your industry, ask fresh questions, and--get this--embrace your humanness."―Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human"BLUE OCEAN SHIFT is great: Practical, useful, real-world."―Inc."An exciting new book that synthesizes their experience in assisting with the implementation of Blue Ocean strategy....BLUE OCEAN SHIFT provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative."―Forbes"The challenge of any business is to grow in markets that are crowded and competitive, and to do it in a way that is intelligent, effective, and humane. In BLUE OCEAN SHIFT, you will find all of that and more as Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a startup, small business, or Fortune 500 company."―Ram Charan, CEO and board advisor, New York Times bestselling author of Execution"[A] stirring business primer...[BLUE OCEAN SHIFT] includes powerful real-life examples....This invaluable guide will be empowering to business-minded readers."―Publishers WeeklyStarred Review: "While [Blue Ocean Strategy] helped to identify new avenues for strategic success, it fell short on providing the actual steps needed to jump from a crowded marketplace into the fabled blue ocean of the title. [BLUE OCEAN SHIFT], however, provides a clear process for business identifying opportunities and developing plans for change...This tide provides a course of action for readers of the authors' previous books and should find a large readership among all organizational levels. Highly recommended."―Library Journal"BLUE OCEAN SHIFT proves to be worth the wait. It is a practical, well-written guide to finding and exploiting blue ocean markets, informed by the experiences of companies and other organizations that have chosen to seek them out rather than compete toe-to-toe in established markets."―Strategy + Business
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About the Author
W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 3.6 million copies, is being published in a record-breaking 46 languages, and is a bestseller across five continents. Kim and Mauborgne rank in the top 5 management gurus in the world in the Thinkers50 list and are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network. For more on these authors and their new book, BLUE OCEAN SHIFT, see www.blueoceanshift.com.
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Product details
Hardcover: 336 pages
Publisher: Hachette Books (September 26, 2017)
Language: English
ISBN-10: 9780316314046
ISBN-13: 978-0316314046
ASIN: 0316314048
Product Dimensions:
6.4 x 1.1 x 9.4 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.6 out of 5 stars
139 customer reviews
Amazon Best Sellers Rank:
#12,144 in Books (See Top 100 in Books)
The first book, blue ocean strategy, was groundbreaking in its perspective on strategy - but the reader was left wondering whether it was in fact possible to implement it in real life, and the big question, how? The authors Kim and Mauborgne have thoroughly answered that question here, by explaining how an array of companies, non-profits, and even governments have successfully used blue ocean strategy in practice. What I like is that the examples in this book are entirely new and are covered in more detail than the first book.I also like how they now provide a step-by-step guide, called the five-step process, to developing a blue ocean strategy, that makes it so much easier to implement blue ocean strategy in reality. It takes away some of the uncertainty of the idea-creation process and makes it easy to try to develop your own blue ocean idea in your team or company.If previously the concepts and tools of the first book were somewhat scattered and not entirely cohesive, in this book they lay out which tools are used in which step, and for what purpose. Which I find super helpful.Overall it's a worthy follow up to the first book. Well worth buying if you were intrigued by the first book but couldn't quite wrap your head around using blue ocean strategy in practice. This book will get you there.
I read the first Blue Ocean Strategy book when it came out and enjoyed it profoundly at the time. Over the past 10 years, I have had the chance to help dozens of companies discover and apply the principles of Blue Ocean Strategy to innovate and grow their business. I am always amazed at the power of the Blue Ocean approach: invariably, it energizes teams and inspires and guides their creative thinking.I found Blue Ocean Shift inspiring and extremely useful. Like the first book, Blue Ocean Shift describes the key principles of this new way of thinking. In addition, it includes great stories of companies, not-for-profit organizations and even governments that have found success by applying the Blue Ocean approach. And importantly, the book is full of practical expert advice on how to implement a Blue Ocean project inside your organization. If you are a manager or entrepreneur considering driving innovation with your team or a consultant interested in bringing the Blue Ocean approach to your clients, this book is the perfect guide for you. For all, this book will inspire you to think differently about the value you can create for yourself, your organization and your customers.
The sequel to Blue Ocean Strategy, Blue Ocean Shift outlines a methodology to identify blue ocean opportunities. In the prior book the tools were described, but this book follow up with instructions on sequencing and use. Specifically, to find blue ocean opportunities:1) Take a lay of the land by using the Pioneer-Migrator-Settler chart.2) Create one or more as-is Strategy Canvases.3) Use the Buyer Utility Map to plot pain points and blocks to utility.4) Identify customers and noncustomers, the latter being the key to finding new blue oceans. Cross-reference those with pain points.5) Use the six-path framework to discovery insights that enable the creation of a new strategic offering.6) Apply the Four Action Framework, deciding which key factors of the as-is offering to eliminate, reduce, raise, and create.7) Cross reference your key factors with the six-path factors: make sure to get out and about in the real world.8) Draw to-be strategy canvases: the new offering. Make sure it offers differentiation and low costs.9) Host a blue ocean fair; share to-be strategy canvases with one another and have the team discuss and vote.10) Work through pricing, potential partners; build your offering.11) Launch!For each phase there is more in-depth analysis about how to use the various tools and many case studies, many from businesses that used Blue Ocean Strategy to create a new offering. There are also several introductory chapters that expand on the core premise of the first book.I have personally used this methodology as a product and business developer in both Fortune 500 businesses and small companies and can attest that it works.
Promises to be another path-breaking book from the Blue Ocean Strategy duo Kim and Mauborgne. “Blue Ocean Shift†addresses several critical questions in strategy/innovation theories––what’s "non-disruptive creation" relative to disruptive innovation, and why together they can paint a more complete picture of firm and economic growth. More importantly, the book provides many ex-ante examples on how organizations (profit or nonprofit) and nations can apply Blue Ocean Strategy tools and frameworks to make a significant SHIFT and make things happen. Wonderful book with both theoretical rigor and practical relevance.
Reading the book brought back my experience with the concept, the process and the tools of Blue Ocean applied on leader’s actions as a service to our associates and other stakeholders.At a multinational FMCG company we built our framework of performance from corporate values through behaviors and leader’s actions to tangible performance expectations. We considered leader’s actions as a source of empowerment. A service to our associates empowering them to achieve results and enhance their engagement.Since my exposure to Blue Ocean, I have been applying the principles of atomization, firsthand discovery and fair process at any change settings. And the Eliminate-Reduce-Raise-Create grid and the Strategy Canvas have been serving me well as we develop our actionable strategic options and visualize them for daily use.Yes, the authors deliver on their promise, the concept of blue ocean is no longer a metaphor. The principles, the end-to-end process and the tools complement my ambitions and, I am sure, the ambitions of many other people to higher competence.
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